Monday 28 February 2011

Design is about doing. - Negative Space.



This is a link to the website i sourced the FedEx logo from. It also features many other clever pieces of design that have hidden or subtle typography it's amazing what you find out you have missed!
Proof that great design is invisible!
Heres another site that is showcasing only pieces of design that use two tone flat logos and incorporate the use of negative space to create clever and interesting logos that make yuo think and look close.



Design is about doing. - Internet images of opposites



Design is about doing. - Opposite


– the book is essentially about being comfortable with making decisions and mostly bad decisions and learn how to live life with the fact that taking risk is the best security you will ever get.

I've pulled this quote from the review because of it being a paradoxical statement that uses to opposites, 'risk' and 'security', and likening one to the other. I would like to experiment visually with phrases of a similar likeness and work with the layout just as the cover of this book does.


Letter, Word, Sentence, Paragraph. - Web definitions of 'Opposite'

–adjective
1.
situated, placed, or lying face to face with something else oreach other, or in corresponding positions with relation to anintervening line, spaceor thing: opposite ends of a room.
2.
contrary or radically different in some respect common toboth, as in naturequalities, direction, result, orsignificance; opposed: opposite sides in a controversy;opposite directions.
3.
being the other of two related or corresponding things:friendly with many members of the opposite sex.
4.
Botany .
a.
situated on diametrically opposed  sides of an axis, asleaves when there are two on one node.
b.
having one organ vertically above another;superimposed.
5.
adverse or inimical.
–noun
6.
a person or thing that is opposite or contrary.
7.
an antonym.
8.
Archaic an opponent; antagonist.
–preposition
9.
across from; facing: The guest of honor SAT opposite me atthe banquet.
10.
in a role parallel or complementary to: He has playedopposite many leading ladies.
–adverb
11.
on opposite sides.
12.
on the opposite side: I was at one end and she sat opposite.
13.
to the opposite side; in the opposite direction: I went to theleft balcony, and he went opposite.
Origin: 
1350–1400; Middle English  < Middle French  < Latin oppositus, past participle of oppōnere  to set against. See oppose-ite2

op·po·site·ly, adverb
op·po·site·ness, noun
sub·op·po·site, adjective
sub·op·po·site·ly, adverb
sub·op·po·site·ness, noun


1.  facing. 2.  incompatible, irreconcilable, unlike, differing.Opposite, contrary, reverse  imply that two things differ from eachother in such a way as to indicate a definite kind of relationship.Opposite  suggests symmetrical antithesis in position, action, orcharacter: opposite ends of a pole, sides of a road, views. Contrary sometimes adds to opposite  the idea of conflict or antagonism:contrary statements, beliefs. Reverse  suggests something thatfaces or moves in the opposite direction: the reverse side of acoin; a reverse gear. 

2.  same, like. 

Sourced from the link below.